BusinessWeek: Rolex a Top 100 Brand Worldwide

BusinessWeek is out again with its list of the world's top 100 brands and the competition is fiercer than ever:

"Even to qualify for the list, each brand must derive at least a third of its earnings outside its home country, be recognizable beyond its base of customers, and have publicly available marketing and financial data." rel="lightbox1078"

Once again, Rolex is the only watchmaker on the list moving up one spot this year to #71 on the list. In explaining its choice of Rolex, BusinessWeek says:

"Business is booming in Asia and the Mideast as the luxury watchmaker enjoys strong demand for its Yacht-Master II and Sea Dweller Deepsea models."

Other luxury brands to make the top 100 include Louis Vuitton, Gucci, Hermès, Prada, and Armani. Of these, only Gucci has a significant watch presence.

Categories: Other Swiss Watch Brands, Rolex, Swiss Watch News.

Comments (2)

  1. Karl Kruger

    Very interesting. Thank you for sharing this. I am very surprised that Swatch Group isn’t on this list.

  2. Gucci does have very nice watches though.

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