BusinessWeek is out again with its list of the world's top 100 brands and the competition is fiercer than ever:
"Even to qualify for the list, each brand must derive at least a third of its earnings outside its home country, be recognizable beyond its base of customers, and have publicly available marketing and financial data." rel="lightbox1078"
Once again, Rolex is the only watchmaker on the list moving up one spot this year to #71 on the list. In explaining its choice of Rolex, BusinessWeek says:
"Business is booming in Asia and the Mideast as the luxury watchmaker enjoys strong demand for its Yacht-Master II and Sea Dweller Deepsea models."
Other luxury brands to make the top 100 include Louis Vuitton, Gucci, Hermès, Prada, and Armani. Of these, only Gucci has a significant watch presence.