The Swiss (Watch) Smart Car Comes to the United States


You may have seen the diminutive Smart car in your neighborhood but did you know that the Swatch Group was the original designer? The idea for the car was born in the 1990s out of a partnership between Daimler Benz and the Swatch Group. The theory was that Swatch would pair its design savvy and hip appeal with Mercedes' legendary engineering; together the two would build the ultimate vehicle for urban transportation. While the Smart car received a lot of buzz and was recently introduced into the United States, the car has yet to make money and Swatch has since sold its share of the company back to Daimler.

Categories: Swatch, Swiss Watch Tips & Trivia, Watch & Cars.

Comments (1)

  1. Patrick Davidson

    Cool car. I was lucky enough to be one of the first few hundred people to bag one of those beauties. Love the thing. Drives great and I can park it anywhere. Great chick magnet!

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