Danica Patrick's victory in the Japan 300--the first female IndyCar winner in history-- is getting big play on Tissot's website. Patrick has been a brand ambassador to the Swiss watch company for three years and now Tissot is banking on cashing in on this connection by releasing the new PRC 100 Danica Patrick Limited Edition.
In a press release, Tissot President, Francois Thiebaud said:
"Tissot is very proud of our extraordinary ambassador, the first woman ever to capture victory in U.S. open-wheeled racing. For Tissot, Danica Patrick fits perfectly with the brand's values of innovation, quest for performance and stretching oneself to the limits and we believe that she is a real asset to our brand and an example to many young people around the world... Danica's momentous accomplishment and her flair for fashion deserve a watch to complement her."
The women’s watch has tapered rows of 27 top Wesselton diamonds around a mother-of-pearl dial in an angular case and a case back engraved with Danica’s signature, with either a stainless steel bracelet or white rubber strap.