Still the One: Rolex Most Desired Brand

Rolex Logo e1289702189706

Like their boomer parents, no luxury brand is more coveted than Rolex among U.S. millennials (ages 18-27). According to a recent survey published in "Time Style & Design" (Spring 2008) magazine, 45 percent of millennials want to own a Rolex followed by Gucci (40%), Tiffany & Co. (39%), Giorgio Armani (38%), and Prada (38%). No other Swiss watch made the list of most desired luxury brands.

Categories: Rolex, Swiss Watch Tips & Trivia.

Comments (2)

  1. Karl Kruger

    Rolex is overhyped but they have very powerful brand identity. I am not surprised by this result. Thank you for your post.

  2. Saved good amount on luxury women’s watches from Stauer store….!

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