Monthly Archives: March 2008

March 31, 2008

Sale of the Century for Rolex Fans

Categories: Rolex, Swiss Watch News

Antiquorum is gearing up to celebrate Rolex’s 100th anniversary this year with a special Rolex-only sale April 17th at the auction house’s US headquarters in the Big Apple. The event will pay special attention to Rolex’s position as the leading … Read More

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March 28, 2008

Swiss Watch Exports Race Ahead 20% in February

Categories: Swiss Watch News

The demand for Swiss watches shows no sign of abetting. The Federation of the Swiss Watch Industry reports that year-over-year growth was 18.8 percent for February 2008. Higher end watches (those in excess of $3,000 US) fared especially well.

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March 22, 2008

Swiss Made Hamilton’s Route 66 Watch Perfect for American Roads

Categories: Other Swiss Watch Brands, Swiss Watch News

The newly release Hamilton U.S. 66 Power Reserve has a striking look that is sure to cater to auto enthusiasts. The case is evocative of a speedway, the strap looks fresh off a rubber tire, and the dial wouldn’t be … Read More

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March 19, 2008

Swiss Watch Companies Begin to Embrace Internet

Categories: Hublot, Swiss Watch News, Vacheron Constantin

Just a few months ago, Swiss watch brands were still largely suspicious of the Internet. Today, some forward looking brands are starting to step-up their online presence and realizing that the Web isn’t just a danger zone of fakes and … Read More

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March 13, 2008

Still the One: Rolex Most Desired Brand

Categories: Rolex, Swiss Watch Tips & Trivia

Like their boomer parents, no luxury brand is more coveted than Rolex among U.S. millennials (ages 18-27). According to a recent survey published in “Time Style & Design” (Spring 2008) magazine, 45 percent of millennials want to own a Rolex … Read More

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March 6, 2008

Swiss Watch Appropriation?

Categories: Swiss Watch News

The Amateur Economist has an interesting post about how many new Swiss watch companies are: “dredging up old names of anyone even remotely connected to Swiss watchmaking history, then launching a new modern brand… This is pure marketing, as the … Read More

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March 2, 2008

‘Vegas’ Swiss Watch Sells for 625K

Categories: Girard-Perregaux, Swiss Watch News

If you’ve got $625,000 burning a hole in your pocket, than the new Swiss Vintage 1945 Jackpot Tourbillon from Girard-Perregaux might be just for you. The watch, sold exclusively at the Wynn Hotel in Las Vegas, is based on a … Read More

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