Monthly Archives: September 2007

September 29, 2007

What Does Victorinox Mean?

Categories: Other Swiss Watch Brands, Swiss Watch Tips & Trivia

Victorinox is a name derived from the founder’s wife’s name, Victoria, and “enox,” a German word for steel. The privately held, family-owned company originated the Swiss Army knife and acquired Swiss Army Brands officially in 2002.

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September 23, 2007

Richemont Reports Revenue Surge on Strong Swiss Watch Demand

Categories: IWC, Jaeger-LeCoultre, Other Swiss Watch Brands, Piaget, Swiss Watch News

Richemont, the world’s second-largest maker of luxury goods, recently reported strong year-over-year revenue growth of 17 percent thanks in part to strong interest in its Swiss watches from newly affluent Chinese and Russians. Richemont owns several important Swiss watchmakers, including … Read More

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September 16, 2007

Buy an Aston Martin for 250K and Get a Swiss Watch for ‘Just’ 35K More

Categories: Jaeger-LeCoultre, Other Swiss Watch Brands, Swiss Watch News

Aston Martin DBS drivers now have a chance to get their paws on a special watch just for DBS owners. The Jaeger LeCoultre AMVOX2 has been designed strictly for this exclusive group. The  chronograph has over 400 parts and costs … Read More

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September 9, 2007

China Loves Rolex

Categories: Rolex, Swiss Watch News

Watches are a key status symbol for upwardly mobile men in China, according to a new global luxury survey by Time magazine. And a usual suspect, Rolex, is the most desired brand.

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September 1, 2007

Are Watches Really Waterproof?

Categories: Glossary & Terms, Rolex, Swiss Watch Tips & Trivia

The short answer is no. In fact, watchmakers are not allowed to make that claim; instead they frequently state that their watches are water resistant. Water resistance refers to the ability of a watch to withstand water from entering the … Read More

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