Top 5 Swiss Watch Advertisers in the US

Rolex continues to outpace all other Swiss watch companies in advertising, according to TNS Media Intelligence, which tracks this data for the United States. Here's how the list breaks down for 2006:

  1. Rolex - $45 millon
  2. TAG Heuer - $25 million
  3. Breitling - $18 million
  4. Movado - $16 milion
  5. Omega - $14 million

Overall, Swiss watch companies represent 17 of the top 20 timepiece advertisers in the United States. TNS estimates that spending topped $330 million in 2006, up 17 percent from 2005.

Categories: Rolex, Swiss Watch News, Watch Advertising.

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