Swiss Watch Sales on the Internet

You have probably seem something like this before on a watch manufacturer’s site: "Genuine Brand X watches are only in retail stores. They are not sold on the Internet. Despite these pious claims, many can’t survive without it and it’s actually tolerated, although perhaps not promoted, at these companies. Omega, Hamilton, and Swiss Army, are examples of brands that tolerate the grey market. Why? Because manufacturers need to move their product. Many of these companies make hundreds of thousands of pieces a year and its well understood that they can only all be sold if a grey market thrives.

Categories: Swiss Watch Tips & Trivia.

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