What Does ‘Made in Switzerland’ Really Mean?

"Swiss made" on a watch dial case has become a very important and effective marketing tool for the industry. It’s a sign of quality and designed to make a potential buyer secure in knowing they are purchasing a reliable and well-made product. But what does "Swiss made" really mean? According to Swiss law, a Swiss-made watch means that at least 50% of the parts are Swiss made and that the assembly, finishing, and final inspection occurs in Switzerland.

Categories: Glossary & Terms, Swiss Watch Tips & Trivia.

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