The Witherings Swiss Watch ‘Health Tracker’ Is the Nicest Smartwatch We’ve Seen

Categories: Other, Swiss Watch News, Watch Tech, Watch Trends

If you are like us, then you are probably a bit tired of seeing fitness trackers that look about as elegant and subtle as strapping a small computer to your wrist. Now a French consumer electronics company, Withings, is entering … Read More

The Watch ‘Cover’ and Synthetic Sapphire

Categories: Swiss Watch Tips & Trivia

The transparent cover over the watch face is often called the crystal. That’s because it is usually made of acrylic crystal, mineral crystal, or synthetic sapphire. In some cases, a watch cover may be made from a combination of these … Read More

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Apple Poaches TAG Heuer Executive

Categories: Swiss Watch News, TAG Heuer, Watch Tech

Apple has made a big splash in the Swiss watch world. According to numerous sources, the tech giant has poached Tag Heuer VP of sales and retail, Patrick Pruniaux (pictured far left). Given his background, the move suggests he’ll be … Read More

Summer Special: Invicta Men’s 9937OB Swiss Automatic Coin Edge Bezel Pro Diver Black Watch for 77% Off

Categories: Other Swiss Watch Brands, Swiss Watch Boutique, Swiss Watch Deals & Steals

For our readers only, we present the Swiss-made, Rolex Submariner-inspired Invicta Men’s 9937OB Automatic Coin Edge Bezel Pro Diver Black Watch at very special price through our partner Swiss Watch Boutique. Shipping is just $15 to anywhere we ship in … Read More

Tissot Scores with Quickster Football Chronograph

Categories: Other Swiss Watch Brands, Swiss Watch News, Watch & Sports

Tissot is getting in on the action at the world’s great sporting event with the release of the Tissot Quickster Football Chronograph. As might be expected, the feature model’s colors are emblematic of the host country Brazil. But other color … Read More

Hublot Is Official Timekeeper, Watch of World Cup 2014

Categories: Hublot, Watch & Sports

The World Cup kicked off June 12th in Brazil and, for the second straight time, Hublot is serving as the official timekeeper. The official watch of the games is the Hublot Big Bang Unico Bi-Retrograde Chrono, which is a limited … Read More

Silicon Is the New ‘Secret Sauce’ that Makes Swiss Watches Tick

Categories: Omega, Swiss Watch Tips & Trivia, Watch Tech, Watch Trends

Silicon isn’t just for so-called smart watches; it’s now the dominant material at the heart of many traditional mechanical Swiss watches. Increasingly, watchmakers are turning to its unique properties to construct key elements, such as the balance-wheel, hairspring, and escapement-wheel, … Read More

Reports: Apple to Release iWatch in October

Categories: Hublot, Swiss Watch News, Watch Tech, Watchmaking

Apple is set to launch its long-rumored iWatch this October, according to multiple reports this week. Industry sources say that Apple will produce three to five million units per month. The watch is expected to be a wearable “device” capable … Read More

Where to Buy a Genuine Rolex Watch in 2014 (Updated)

Categories: Rolex, Swiss Watch Deals & Steals, Swiss Watch Tips & Trivia

We get a lot of questions about where to go to find an authentic Rolex at a reasonable price. We can recommend a couple of reputable places online but your best bet might be to plan your next vacation in … Read More

Leica, Valbray Release ‘Iris Dial’ EL1 Chronograph Watch

Categories: Other Swiss Watch Brands, Swiss Watch News, Watch Tech

Leica has teamed up with small Swiss watchmaker Valbray to create an unusual watch in celebration of the famed photography company’s 100th birthday. The special edition, limited run of the EL1 Chronograph features a “Oculus diaphragm system” with 16 individual matte … Read More