Top TAG Heuer, Hublot Executive: Apple Watch Has ‘No Sex Appeal’ and Is ‘Too Feminine’

Categories: Apple, Hublot, Swatch, Swiss Watch News, TAG Heuer, Watch Tech, Zenith

Apple’s new smartwatch looks “too feminine” says Jean-Claude Biver who heads up power Swiss brands like TAG Heuer, Zenith, and Hublot. In an interview with the German national newspaper Die Welt he also criticized the watch for having “no sex appeal” … Read More

Apple Watch Unveiled, Available in Early 2015

Categories: Watch Tech, Watchmaking

Apple introduced its long-rumored Apple Watch Tuesday. The “smartwatch” is priced at $349 and is available with six different bands and in stainless steel, aluminum or 18K gold cases. The watch also comes in two different sizes and three different collections: … Read More

Apple’s iWatch May Challenge Swiss Watchmakers Position

Categories: Swiss Watch News, Watch Tech, Watch Trends

Apple’s long-awaited iWatch smartwatch (speculative drawing above) appears set for a September 9th debut that’s got industry observers of all kinds trying to figure out what it means for the Swiss watch industry. Apple suppliers told the Wall Street Journal … Read More

Movado’s ‘Captain’ Series Celebrates Yankee Baseball Legend Derek Jeter

Categories: Movado, Swiss Watch News, Watch & Celebrities, Watch & Sports

Movado is out with a series of limited edition watches that recognize Yankee legend Derek Jeter’s last season. The Movado Bold, which can be had in two variants and is pictured above, features the familiar blue and gray accents instantly … Read More

How to Store a Swiss Dive Watch Properly

Categories: IWC, Swiss Watch Tips & Trivia

If you plan on storing your Swiss dive watch for an extended period, like the IWC Aquatimer above, make sure to tighten the crown first. This will keep out any moisture or dust that might be in the air, and … Read More

The Witherings Swiss Watch ‘Health Tracker’ Is the Nicest Smartwatch We’ve Seen

Categories: Other, Swiss Watch News, Watch Tech, Watch Trends

If you are like us, then you are probably a bit tired of seeing fitness trackers that look about as elegant and subtle as strapping a small computer to your wrist. Now a French consumer electronics company, Withings, is entering … Read More

The Watch ‘Cover’ and Synthetic Sapphire

Categories: Swiss Watch Tips & Trivia

The transparent cover over the watch face is often called the crystal. That’s because it is usually made of acrylic crystal, mineral crystal, or synthetic sapphire. In some cases, a watch cover may be made from a combination of these … Read More

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Apple Poaches TAG Heuer Executive

Categories: Swiss Watch News, TAG Heuer, Watch Tech

Apple has made a big splash in the Swiss watch world. According to numerous sources, the tech giant has poached Tag Heuer VP of sales and retail, Patrick Pruniaux (pictured far left). Given his background, the move suggests he’ll be … Read More

Summer Special: Invicta Men’s 9937OB Swiss Automatic Coin Edge Bezel Pro Diver Black Watch for 77% Off

Categories: Other Swiss Watch Brands, Swiss Watch Boutique, Swiss Watch Deals & Steals

For our readers only, we present the Swiss-made, Rolex Submariner-inspired Invicta Men’s 9937OB Automatic Coin Edge Bezel Pro Diver Black Watch at very special price through our partner Swiss Watch Boutique. Shipping is just $15 to anywhere we ship in … Read More

Tissot Scores with Quickster Football Chronograph

Categories: Other Swiss Watch Brands, Swiss Watch News, Watch & Sports

Tissot is getting in on the action at the world’s great sporting event with the release of the Tissot Quickster Football Chronograph. As might be expected, the feature model’s colors are emblematic of the host country Brazil. But other color … Read More