What Is the Guilloché of a Watch?

Categories: Audermars Piguet, Glossary & Terms, Swiss Watch Tips & Trivia

Guilloché (phonetically pronounced gee-oh-SHAY) is a form of decoration for watch dials, which give the dial depth and visual complexity as you can see from the Audemars Piguet example above. Guilloché is most often applied to silver and black dials via … Read More

Switzerland’s Most Famous Font Inspires New Watch: Mondaine Helvetica No. 1 Bold

Categories: Other Swiss Watch Brands, Swiss Watch News, Watch Reviews

Mondaine has released the Helvetica No. 1 Bold inspired by the classic font developed in 1957 by Swiss typeface designer Max Miedinger. Helvetica means “Swiss” or “Switzerland” in Latin and is widely recognized as the most influential typeface in the world. … Read More

Source: TAG Heuer to Launch Smartwatch at Consumer Electronics Showcase

Categories: Swiss Watch News, TAG Heuer, Watch Tech

Swiss watch manufacturer TAG Heuer is said to be launching its first smartwatch at the Consumer Electronics Showcase (CES) in Las Vegas in early January, according to Business Insider. The watch will be powered by an Intel processor and may … Read More

New App for Swiss Watch Enthusiasts

Categories: Swiss Watch Tips & Trivia, Watch Tech

Digg co-founder and Google Ventures partner Kevin Rose has launched Watchville, a free iOS app that aggregates news from top watch blogs aimed at wristwatch enthusiasts. Users can pick the news sources they want from a list that includes leading … Read More

Is Your Swiss Watch Shock Resistant?

Categories: Other, Swiss Watch Tips & Trivia, Watch Repair, Watch Tech

Many Swiss watches have a stamp on the back of the case to indicate how well the watch copes with mechanical shocks. But what does this really mean? As defined by the U.S. government, a watch is considered shock resistant … Read More

NOMOS Metro Datum Gangreserve Wins Prestigous Award

Categories: German Watches, Watch Design

One of our favorite non-Swiss watch companies, NOMOS Glashütte, continues to wrack up design awards for its striking timepieces. The latest honor goes to the Metro Datum Gangreserve, pictured above, which debuted at this year’s Baselworld. Earlier this week an … Read More

5 Easy Steps to Making Your Swiss Watch Look New Again

Categories: Swiss Watch Tips & Trivia, Watch Repair

Next time your ready to rejuvenate your Swiss watch, try this cheap but high impact trick. First, get an old soft-bristle toothbrush or purchase a new one with soft bristles, if you don’t have an old one lying around. Second, … Read More

Founder, Owner of Watchuseek Sells Company, Cites Health Reasons

Categories: Swiss Watch News

Ernie Romers, the founder and owner of arguably the most influential and popular watch enthusiast site on the Internet, has announced that he has sold the company to VerticalScope. Romers cited health reasons as the main driver behind his decision … Read More

Watch, Tech Critics Weigh in on Apple Watch

Categories: Apple, Swiss Watch News, Watch Tech, Watch Trends

The Apple Watch has got everyone talking, including some of the most influential watch and tech bloggers, reviewers, and self-appointed experts. Here’s a round-up of some of the more thoughtful observations: John Gruber (Daring Fireball) The biggest mystery of all … Read More

Top TAG Heuer, Hublot Executive: Apple Watch Has ‘No Sex Appeal’ and Is ‘Too Feminine’

Categories: Apple, Hublot, Swatch, Swiss Watch News, TAG Heuer, Watch Tech, Zenith

Apple’s new smartwatch looks “too feminine” says Jean-Claude Biver who heads up power Swiss brands like TAG Heuer, Zenith, and Hublot. In an interview with the German national newspaper Die Welt he also criticized the watch for having “no sex appeal” … Read More