Baselworld 2015: Jacob & Co. Introduces Stunning Update to Astronomia Tourbillon

Categories: Baselworld, Other Swiss Watch Brands, Watch Tech, Watchmaking

Jacob & Co. is back with an updated version of its stunning Astronomia Tourbillon. This time it has a domed sapphire case and a spinning 288-sided diamond representing the moon, which orbits around a hand-painted model of the earth. Most … Read More

Baselworld 2015: TAG Heuer Teams Up with Google, Intel for New Smartwatch

Categories: Apple, Baselworld, Swiss Watch News, TAG Heuer, Watch Tech, Watch Trends

Swiss watchmaker TAG Heuer is building a new smartwatch with some powerful friends from Silicon Valley: American technology powerhouses Google and Intel. The watch will go directly against the much-hyped Apple watch. TAG Heuer is charged with the design and … Read More

Apple Watch Aims to Do a Bit of Everything from Your Wrist

Categories: Apple, Watch Design, Watch Tech, Watch Trends

Apple officially released its much anticipated watch Monday at a special event at the Yerba Buena Center for the Arts in San Francisco. The watch will be available for pre-order beginning April 10th and start at $349 in the US for the … Read More

Baselworld 2015 Is Almost Here

Categories: Baselworld, Swiss Watch News

Spring is fast approaching and that means Baselworld 2015 is almost here. The world’s most important watch fair promises to be bigger and better than ever when it opens March 19th for eight days of celebration and business. Some 150,000 … Read More

Baselworld 2015: Swatch to Reveal 5 More Variants of Revolutionary Sistem51

Categories: Baselworld, Swatch, Swiss Watch News, Watch Design, Watch Tech

The most talked about watch at Baselworld 2013, the Swatch Sistem51, is now going to be offered in five new variants. The revolutionary mechanical watch is made of just 51 parts but the first edition struck us as a little … Read More

Swatch to Launch Smartwatch to Challenge Apple (Good Luck)

Categories: Apple, Swatch, Swiss Watch News, Watch Tech, Watch Trends, Watchmaking

The world’s most important watchmaker, the Swatch Group, announced this week that it will be wading into the smartwatch game after all. If Swatch expects to have a competitive product, it’s already off on the right foot. First, the CEO, Nick … Read More

Swiss Watchmakers Begin to Shed Hubris, Admit Apple Watch Challenge

Categories: Apple, Hublot, Swiss Watch News, TAG Heuer, Watch Tech, Watch Trends, Zenith

Already reeling from a strengthening currency, China’s slow-down, months of disruptive protests in Hong Kong, and plummeting share prices, the Swiss watch industry is now preparing for the debut of the Apple Watch scheduled for March or April 2015. Initially many … Read More

Swiss National Bank Move Rocks Country’s Watchmakers

Categories: Swatch, Swiss Watch News

The Swiss National Bank’s decision Thursday to let the the Swiss currency float freely against the Euro has stunned watchmakers across the country. The likely short-term impact is rising Swiss watch prices as the Franc strengthens against the Euro. Since … Read More

Swiss Made Watch Label Strengthened, Guidelines Take Effect in 2017

Categories: Federation of the Swiss Watch Industry, Swiss Watch News, Watchmaking

The Federation of the Swiss Watch Industry (FH) has approved the guidelines that will tighten the Swiss-made watch designation. Beginning January 1, 2017, a watch can be designated Swiss made only if the the total value of the watch is … Read More

Rewind 2014: Our 6th Annual Look at the Best of Swiss Watch Wire

Categories: Apple, Baselworld, Omega, Other Swiss Watch Brands, Rolex, Swatch, Swiss Watch News, Swiss Watch Tips & Trivia, Swiss Watch Wire, Watch Design, Watch Tech, Watch Trends

Thank you for being part of the Swiss Watch Wire community and helping to make it a great year with record unique visitors and page views to the site. As the New Year rings in, let’s take a quick look at … Read More