Baselworld 2015: Swatch to Reveal 5 More Variants of Revolutionary Sistem51

Categories: Baselworld, Swatch, Swiss Watch News, Watch Design, Watch Tech

The most talked about watch at Baselworld 2013, the Swatch Sistem51, is now going to be offered in five new variants. The revolutionary mechanical watch is made of just 51 parts but the first edition struck us as a little … Read More

Swatch to Launch Smartwatch to Challenge Apple (Good Luck)

Categories: Apple, Swatch, Swiss Watch News, Watch Tech, Watch Trends, Watchmaking

The world’s most important watchmaker, the Swatch Group, announced this week that it will be wading into the smartwatch game after all. If Swatch expects to have a competitive product, it’s already off on the right foot. First, the CEO, Nick … Read More

Swiss Watchmakers Begin to Shed Hubris, Admit Apple Watch Challenge

Categories: Apple, Hublot, Swiss Watch News, TAG Heuer, Watch Tech, Watch Trends, Zenith

Already reeling from a strengthening currency, China’s slow-down, months of disruptive protests in Hong Kong, and plummeting share prices, the Swiss watch industry is now preparing for the debut of the Apple Watch scheduled for March or April 2015. Initially many … Read More

Swiss National Bank Move Rocks Country’s Watchmakers

Categories: Swatch, Swiss Watch News

The Swiss National Bank’s decision Thursday to let the the Swiss currency float freely against the Euro has stunned watchmakers across the country. The likely short-term impact is rising Swiss watch prices as the Franc strengthens against the Euro. Since … Read More

Swiss Made Watch Label Strengthened, Guidelines Take Effect in 2017

Categories: Federation of the Swiss Watch Industry, Swiss Watch News, Watchmaking

The Federation of the Swiss Watch Industry (FH) has approved the guidelines that will tighten the Swiss-made watch designation. Beginning January 1, 2017, a watch can be designated Swiss made only if the the total value of the watch is … Read More

Rewind 2014: Our 6th Annual Look at the Best of Swiss Watch Wire

Categories: Apple, Baselworld, Omega, Other Swiss Watch Brands, Rolex, Swatch, Swiss Watch News, Swiss Watch Tips & Trivia, Swiss Watch Wire, Watch Design, Watch Tech, Watch Trends

Thank you for being part of the Swiss Watch Wire community and helping to make it a great year with record unique visitors and page views to the site. As the New Year rings in, let’s take a quick look at … Read More

What Is the Guilloché of a Watch?

Categories: Audermars Piguet, Glossary & Terms, Swiss Watch Tips & Trivia

Guilloché (phonetically pronounced gee-oh-SHAY) is a form of decoration for watch dials, which give the dial depth and visual complexity as you can see from the Audemars Piguet example above. Guilloché is most often applied to silver and black dials via … Read More

Switzerland’s Most Famous Font Inspires New Watch: Mondaine Helvetica No. 1 Bold

Categories: Other Swiss Watch Brands, Swiss Watch News, Watch Reviews

Mondaine has released the Helvetica No. 1 Bold inspired by the classic font developed in 1957 by Swiss typeface designer Max Miedinger. Helvetica means “Swiss” or “Switzerland” in Latin and is widely recognized as the most influential typeface in the world. … Read More

Source: TAG Heuer to Launch Smartwatch at Consumer Electronics Showcase

Categories: Swiss Watch News, TAG Heuer, Watch Tech

Swiss watch manufacturer TAG Heuer is said to be launching its first smartwatch at the Consumer Electronics Showcase (CES) in Las Vegas in early January, according to Business Insider. The watch will be powered by an Intel processor and may … Read More

New App for Swiss Watch Enthusiasts

Categories: Swiss Watch Tips & Trivia, Watch Tech

Digg co-founder and Google Ventures partner Kevin Rose has launched Watchville, a free iOS app that aggregates news from top watch blogs aimed at wristwatch enthusiasts. Users can pick the news sources they want from a list that includes leading … Read More