5 Easy Steps to Making Your Swiss Watch Look New Again

Categories: Swiss Watch Tips & Trivia, Watch Repair

Next time your ready to rejuvenate your Swiss watch, try this cheap but high impact trick. First, get an old soft-bristle toothbrush or purchase a new one with soft bristles, if you don’t have an old one lying around. Second, … Read More

Founder, Owner of Watchuseek Sells Company, Cites Health Reasons

Categories: Swiss Watch News

Ernie Romers, the founder and owner of arguably the most influential and popular watch enthusiast site on the Internet, has announced that he has sold the company to VerticalScope. Romers cited health reasons as the main driver behind his decision … Read More

Watch, Tech Critics Weigh in on Apple Watch

Categories: Apple, Swiss Watch News, Watch Tech, Watch Trends

The Apple Watch has got everyone talking, including some of the most influential watch and tech bloggers, reviewers, and self-appointed experts. Here’s a round-up of some of the more thoughtful observations: John Gruber (Daring Fireball) The biggest mystery of all … Read More

Top TAG Heuer, Hublot Executive: Apple Watch Has ‘No Sex Appeal’ and Is ‘Too Feminine’

Categories: Apple, Hublot, Swatch, Swiss Watch News, TAG Heuer, Watch Tech, Zenith

Apple’s new smartwatch looks “too feminine” says Jean-Claude Biver who heads up power Swiss brands like TAG Heuer, Zenith, and Hublot. In an interview with the German national newspaper Die Welt he also criticized the watch for having “no sex appeal” … Read More

Apple Watch Unveiled, Available in Early 2015

Categories: Watch Tech, Watchmaking

Apple introduced its long-rumored Apple Watch Tuesday. The “smartwatch” is priced at $349 and is available with six different bands and in stainless steel, aluminum or 18K gold cases. The watch also comes in two different sizes and three different collections: … Read More

Apple’s Watch May Challenge Swiss Watchmakers Position

Categories: Swiss Watch News, Watch Tech, Watch Trends

Apple’s long-awaited smartwatch (speculative drawing above) appears set for a September 9th debut that’s got industry observers of all kinds trying to figure out what it means for the Swiss watch industry. Apple suppliers told the Wall Street Journal recently … Read More

Movado’s ‘Captain’ Series Celebrates Yankee Baseball Legend Derek Jeter

Categories: Movado, Swiss Watch News, Watch & Celebrities, Watch & Sports

Movado is out with a series of limited edition watches that recognize Yankee legend Derek Jeter’s last season. The Movado Bold, which can be had in two variants and is pictured above, features the familiar blue and gray accents instantly … Read More

How to Store a Swiss Dive Watch Properly

Categories: IWC, Swiss Watch Tips & Trivia

If you plan on storing your Swiss dive watch for an extended period, like the IWC Aquatimer above, make sure to tighten the crown first. This will keep out any moisture or dust that might be in the air, and … Read More

The Witherings Swiss Watch ‘Health Tracker’ Is the Nicest Smartwatch We’ve Seen

Categories: Other, Swiss Watch News, Watch Tech, Watch Trends

If you are like us, then you are probably a bit tired of seeing fitness trackers that look about as elegant and subtle as strapping a small computer to your wrist. Now a French consumer electronics company, Withings, is entering … Read More

The Watch ‘Cover’ and Synthetic Sapphire

Categories: Swiss Watch Tips & Trivia

The transparent cover over the watch face is often called the crystal. That’s because it is usually made of acrylic crystal, mineral crystal, or synthetic sapphire. In some cases, a watch cover may be made from a combination of these … Read More

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